Arachnophobia:
Why You Need to Respect, Not Fear, the Google Spider
Just as a spider effortlessly crawls across its web looking for new food, Google’s
ubiquitous web spiders are busily at work, crawling the web for new, relevant, juicy
content. They crawl up and down web pages, grab keywords, and then deliver them in
the form of Google search results on countless computer screens across the globe. In
fact, there’s a good chance that a spider enticed you into reading this article by placing
this page’s URL in a prominent position on your Google search results. The algorithmic
process that governs the behavior of the Google spider determines which sites it crawls,
how often, and how many pages it grabs from each site. As you can imagine, your web
site’s ability to attract readers or customers (if you’re using your web pages to generate
business), greatly depends on what, if anything, the spider will fetch from your pages.
Important tip: Don’t “bug” the spider. More isn’t merrier when it comes to
keywords. If you repeat a keyword too many times, Google may choose to demote
your site, or perhaps even banish it.
Fear not; despite the Google’s spider’s awesome power, you can influence whether it
crawls onto your site, what content it chooses to fetch, and how the spider ranks your
page among the billions of others competing for attention. In fact, Google even provides
a wealth of free info to help you optimize your site so that your keywords, URL, or
product data show up at or near the top of the search pages.
If you type “Google Webmaster Central” into your search window, you’ll discover a
wealth of information. Subtopics on the Google Webmaster Central page include: Find
out how Google Sees Your Site, Analyze Search Data, Receive Alerts in Your Inbox,
Check Who Links to You and Tell Google about Your Site. Webmaster Central also
provides links to the Webmaster Help Forum, Webmaster Guidelines, Webmaster Tools
on YouTube, Webmaster Central Blog, and features a section on how to analyze web site
traffic using Google Analytics’ reports.
While all this information about Google’s search spiders comes readily available, you
need to stay on top of the latest trends in SEO. That’s because Google’s search
parameters are constantly changing and becoming more sophisticated. For example, did
you know that having your location listed on Google Maps (it’s free) can make or break
your business if you’re competing with similar companies or web sites in your
community? The strategic importance of a Google Maps listing was virtually unknown
among small businesses a year ago.
So you have to keep doing your homework, which can take up a lot of time that you don’t
have. This is why more and more companies hire a fulltime
SEO agency devoted to navigating the intricacies of Search Engine Optimization. You may want to consider hiring one of these SEO consulting firms to help lure those powerful Google spiders to
crawl your web sites.